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26/05/2010

After a successful Easter period where Plasti-kote experienced a 3% increase in volume sales in the multiples year-on-year, plans are now in place to promote their 2011 colour campaign to build on the Plasti-kote position as the consumer's number one choice for spray paint.

Plasti-kote works closely with The International Colour Authority (ICA) predictions at least one season ahead in planning their colour palette for their range of spray paint.

Key colour groups identified by the ICA for Spring Summer 2011 are Fresh Nordic Brights, Scorched Desert Shades, Soft Milky Pastels and Subtle Volcanic Darks. With 65 colours in their Super range, Plasti-kote has put together a comprehensive PR campaign to promote the colours that complement these key groups and will be presenting the campaign to buyers in the coming months.

Showcasing the Soft Milky Pastels group, these vases have been sprayed in Plasti-kote Super colours Ice Cream, Dusty Jade, Coffee Cream and Aqua.

For more information contact Plasti-kote on 01223 836400 or email sales.cambridge@valspareurope.com