Print this press release

25/07/2008

Plasti-kote, the market leading spray paint brand of the Valspar Corporation, has announced a merchandising initiative to encourage further sales of its new Super colours and Metallics finishes, launched earlier this year. "The latest GfK figures reveal a year-on-year increase in the volume of spray paint sold in the Colour category and we are keen to help our retailers make the most of this clear consumer interest in our new products" said Donna Howard, Marketing Manager.

The key objective of the initiative is to increase sales for the retailer from the current Plasti-kote selling space in-store. Retailers will be offered two merchandising stands to sit within their current fixture, holding sixteen of the top selling products from the new colours and finishes. Initial feedback has been very positive with retailers appreciating the value and space efficiency of the merchandising initiative.

To find out more contact Donna Howard at Plasti-kote on 01223 492005 or donna.howard@valspareurope.com