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Plasti-kote Investment Takes Spray Paint To A New Level
01/01/2008
Plasti-kote, the market leading spray paint brand of the Valspar Corporation, has announced major improvements in the packaging and formulation of its product range. These improvements follow extensive consumer and retailer research programmes and have been enabled by a multi-million dollar investment in its...
Plasti-kote Reports Growth in Market Share
23/10/2007
Heavy brand investment by Plasti-kote has driven growth in the spray paint market as GfK figures for September show that the market has grown by 7.1%. Plasti-kote's market share in both volume and value is now over 72%. Paul Silk, Head of Sales and Marketing for Plasti-kote said "Our strong product sales in...
Plasti-kote Outperforms Specialist Paint Market
30/07/2007
Plasti-kote, part of the Valspar Corporation, has confirmed that its recent £500,000 investment in a consumer advertising campaign has paid huge dividends. Figures from GfK for June show Plasti-kote outperforming the market in both volume and value. In the specialist paint sector Plasti-kote outperformed all other...
Plasti-kote takes the DIY Sector into the 21st Century
02/07/2007
Mobile phones have revolutionised the way we lead our lives. Now Plasti-kote, the market leading brand in spray paints, is revolutionising the way DIY consumers receive product information - by making use of mobile video download technology. Plasti-kote's new video, How to Spray, is available as a mobile...
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