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Plasti-kote Strengthens Marketing Team
20/07/2010
Plasti-kote, the market leading spray paint brand of the Valspar Corporation, has strengthened its marketing team by appointing Daniel Fox as Brand Manager and Mariana Hudecova as Category Manager. Daniel brings experience in the re-launch and promotional campaigns of a range of globally renowned products in a...
Plasti-kote On Trend for Colour
26/05/2010
After a successful Easter period where Plasti-kote experienced a 3% increase in volume sales in the multiples year-on-year, plans are now in place to promote their 2011 colour campaign to build on the Plasti-kote position as the consumer's number one choice for spray paint. Plasti-kote works closely with The...
Merchandising Options Maximise Sales for Retailers
02/03/2010
Plasti-kote, the consumer's number one choice for spray paint, has introduced a range of new and exciting merchandising options that maximise profit from selling space and encourage consumers to buy. GfK figures for 2009* reveal that Plasti-kote's sales per shop figures in the spray paint High Gloss category already...
First to the Finish
21/05/2009
Plasti-kote, the consumer's number one choice for spray paint, has consistently driven growth in the coloured spray paint category with GFK figures for March showing a 6.97% volume increase. To continue this momentum Plasti-kote are launching a new campaign to bring further interest and excitement to the category....
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